Colour is a powerful communication tool, and can be used to signal action, influence mood and even influence physiological reactions. Certain colours have been associated with increased blood pressure, increased metabolism and eyestrain. While perceptions of colour are somewhat subjective, there are some colour effects that have a universal meaning. Colours in the red area of colour spectrum are known as warm colours and include red, orange and yellow. These warm colours evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colours on the blue side of the spectrum are known as cool colours and include blue, purple and green. These colours are often described as calm, but can also call to mind feelings of sadness or indifference. Read on to learn more about your favourite colour...
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"Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensation." ~ Hermann von Hekmholz, German Scientist
Black is often useed as a symbol of menance or evil, but it's also popular as an indicator of power. It's also associated with unhappiness, sexuality, formality and sophistication. In ancient Egypt, black represented life and rebirth.
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"Red has guts...deep, strong, dramatic." ~ Valentino
Described as warm, vibrant and intense, red is often seen as an exciting and even aggressive colour, but it can also evoke feelings of love and comfort.
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"Let the blue sky meet the blue sea and all is blue for a time" ~ Moncy Barbour
A colour often found in nature, such as the pale blue of a daytime sky or the rich dark blue of a deep pool of water. It is for this reason that people often describe the colour blue as calm and serene. Yet as a cool colour, blue can sometimes seem icy, distant or even cold.
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"Green, which is Nature's colour, is restful, soothing, cheerful and health-giving." ~ Paul Brunton
For many people, green immediately brings to mind the lush green of grass, trees and forests. Perhaps because green is so heavily associated with nature, it is often described as a refreshing and tranquil colour.
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"How wonderful the colour yellow is. It stands for the sun" ~ Vincent Van Gogh
The colour yellow can be bright and intense, which is perhaps why it can often invoke such strong feelings. Yellow can quickly grab attention, but it can also be abrasive when overused. It can appear warm and bright, yet can also lead to visual fatigue.
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"Womanist is to feminist as purple is to lavender" ~ Alice Walker
People often describe purple as mysterious, spiritual and imaginative. Purple tends to occur rarely in nature, so it is viewed as rare and intriguing. It is also seen as a royal colour and a status of wealth.
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"Orange is a very blatant and vulgar colour. It makes you immediately start having feelings." ~ Wolf Kahn
Orange can be a very strong and energetic colour. It can be very attention-grabbing, which is perhaps why it is used in advertising. Often described as bright, happy and uplifting, it can sometimes however seem too bright and overwhelming.